What’s your best guess? Nobody ‘really’ knows (whatever they tell you).
If you do copious research you’ll get figures ranging from 2.8% to 4.0%. So – still room for improvement.

Do you think people booking a table at a restaurant convert at the same rate as people browsing the Porsche website? Probably not.

However – both sites need to have the same monitoring and benchmarking carried out to discover:

– What and where are the blocks?

– What happens during the customer experience to stop their journey?

We’ll unblock the jams on your site to maximise the chance of your prospective customer continuing their journey.

This is going to make Google happy, us happy – but most importantly – you happy.

We promised you more, and here it is.

The more users read, engage with and click around your site – the more that tells Google that your site was the correct answer to whatever search query brought them to you in the first place.

Google, (like most of us), like to be liked and like to be right. And if users are engaging with your content and website more, that’s going to prove them right. Which is another reason why keywords are so important.
Google likes trustworthy websites and sites that visitors find useful.
If someone hangs around, engages and clicks about, that’s a strong indicator it was useful.

HOWEVER

If someone ends up on your site and doesn’t engage (cue other agencies talking bounce rates, average engagement rates, time on site yawn yawn yawn) and doesn’t hang around, that’s a strong indicator that you’re not relevant, the user experience wasn’t up to snuff (think poor layout, long load times etc) Google will be less likely to offer your site as one of their options next time.

Sometimes it’s as simple as moving around buttons, playing with colours. More often than not, it involves restructuring websites and messaging. We’re fairly good at both, if we do say so ourselves.

If you cater to a national audience, you already recognise that you’re up against everyone else in the country. You’re going to need national conversion optimisation – meaning you need to be the best of the best. 

You need all of the things outlined above because your competition is probably thinking about it – if they’re not already doing it.

The good news is – we guarantee they aren’t all doing it.

Have you seen some of your competitors’ sites you already think you’re better than?

The sky’s the limit and as part of your SEO campaign, it’s our job to ensure you always come out on top.

Book some time and we’ll make what you’ve already got even better!

Arguably, ecommerce conversion optimisation is the most crucial area to work on. Think about it, for businesses generating enquiries most of the sales process is conducted away from the website. But with ecommerce, your website is your sales person – representing your brand and guiding the customer through your whole sales process – awareness to sale. 

How quickly can your customers find your product? Is there a simple route to “add to basket” or are you making your customers walk a tortuous winding path across a rickety bridge to be able to buy something?

There’s a million ways to optimise your ecommerce site for conversion and if you’ve any doubts you’re not performing at your best – give us a call and we’ll provide the helping hand that smooths out the route to basket for your customers.

If you’re a business targeting a specific local area, you might think you can get away with a less than perfect customer journey. And whilst this may be true compared to cutthroat ecommerce and national campaigns, the digital arms race between you and your competitors is forever getting fiercer.

We know you’ve looked, we know you’ve checked out the competition and you’ve found some things on their site you don’t like (and, maybe some you do).

Now it’s our turn.

We’ll look at your site, (and theirs), and make yours a customer’s paradise. They’ll know when and where to click. They’ll understand why, and there will be nothing getting in their way of doing just what you need them to