We have no issues with retention, so we don’t need to trap clients.

We’ll work until we get it right. Stop paying £100+ an hour for agency time.

Your goals are our goals.

We’re not a rigid “one size fits all” kind of agency.

We won’t start a project unless we can deliver what you need.

You won’t find an agency that delivers as good service at as good price. Guaranteed.

Don’t get us started on poor customer service. Be nice and we’ll go to the ends of the Earth for you.

You won’t find us pleading “algorithms” if the going gets tough.

Speak to someone in the know, whenever you need them. Within sensible hours, obviously. We need our beauty sleep.

We worry about Google, so you don’t have to.

• It’s our job to teach you how to do what we do. If you use what you’ve learned to do our job yourself, then more power to you!

Like all businesses, Google wants to maximise profits. 

And call us cynics, but they’re not making much revenue from organic search, right?

Google makes money through Google Ads. And whilst they’ve invested more than any other entity on the planet into their search engine. It’s all bread and circuses to increase their ad revenue.

Google loves companies like us, because we’re constantly improving their user’s internet experience. Which makes Google a higher quality resource.

But ask yourself – would Google, a company that made over $147 billion in ad revenue (over 80% of their revenue) tell you exactly how to get your website to the top organic position?

Why would Google want to give you all the secrets to dominating search, when they want you paying for ads?

Quick aside, let’s put that ad revenue into perspective, that’s $147,000,000,000. That’s more digits than our phone number. That’s 0330 122 4882, by the way – would you mind testing if it still works for us?

We’re not here to hate on paid ads, we do it ourselves after all! But in terms of bang for buck, organic delivers orders of magnitude higher ROI pretty much every time.

And by steering companies away from Paid Ads – Google hates companies like Novus. 

Not only that, we don’t always play exactly by their rules… 

Put away your pitchforks, you’ll find no Black Hat SEO here.

But we do what works, what’s safe and what’s going to make your website an authority as quickly as possible and keep it there long term.

Whilst we’re talking about ads – as an SEO first agency, we have a vested interest in plugging SEO. Obviously. 

With that said, we often hear clients say “I want to move my ad budget into SEO”.

To which we ask – why? 

If both channels are profitable, and stay profitable, why cut profits?

Food for thought.

As a local business, you may not have the resources, expertise or time to devote to your marketing as a whole – let alone the will to specialise by channel. 

SEO or PPC? Flyering or word of mouth? 

We can’t tell you what’s best – but once we know your business, we can certainly point you in the right direction. 

And hey, if that’s not SEO, we’ll let you know. We know you’ll keep us in mind for the future!

You may not know it, but there’s hundreds, if not thousands of people in your local area searching for your business every week.

With 68% of online experiences starting with an organic search, that’s a huge number of your customers that are finding your competition and not you.

At Novus, custom crafted, targeted and effective local SEO projects are our bread and butter. 

With decades of combined experience we’re going to:

• Find out how your customers are using search.
• Technically optimise your website for the best user experience.
• Win relevant, high quality, local links.
• Turn your Google My Business into a customer generation machine.
• Make your website work smarter for you.
• Ensure your customers pick you every time.
• And much much much more…

Take a peek at some of our local SEO case studies for a taste of what we can do for you.

This is where things start to get competitive. 

You’re going to need that fighting spirit if you’re targeting the UK as a whole.

It’s fairly obvious your prospective reach is far greater. 

At the same time, the competition, and the expectations of your users, is much higher.

However, like all our campaigns, there’s always those quick wins to be uncovered and utilised.

When it comes to ranking nationally and growing across the UK – it’s all about smart, well integrated strategy.  

The barriers to entry nationally are always increasing, so more so than local campaigns, you need a long-term approach to your SEO. 

A long-term approach with achievable, quick wins.

We’re going to work with you closely to understand exactly what your growth targets are. 

From there, we’ll tell you what’s needed to hit those goals. 

Whether you’re a national behemoth or an up and coming start-up, we’ll enhance your digital footprint and leave your competitors in the dirt by:

• Creating website content that wins customers.
• Technically optimising website for Google and user experience.
• Generating relevant, quality links at scale.
• Performing deep competitor analysis – who do we need to beat?
• Understanding prospective customer search intent.
• Utilising Digital PR to rocket boost campaign.
• Mapping user journey to boost conversion.
• And much much much more…

For a taste of what we can achieve, take a look at our national SEO campaigns.

If you have an online store, unless you’re offering something completely new, you shouldn’t be surprised to learn that your market is becoming more saturated by the day.

That’s fine, your competitors don’t have Novus.

As with any other market there’s always ground that can be gained quickly, with a winning strategy.

Many of our favourite and highest performing campaigns are for ecommerce websites.

We love them especially because it’s so tangible.

We’re not just generating leads – we can track actual revenue growth through SEO over time as we start to win ground.

Nothing says “results first” like reporting 20% organic revenue growth month on month…

Actual results may vary – but you get the gist.

Over the years we’ve worked with tons of ecommerce brands. 

From small boutique stores, national brands and everything in between.

No matter their scope, market or establishment, we’ve grown online stores by:

• Understanding consumer behaviour and user buying journey.
• Building relevant, high quality links to dethrone competitors.
• Undertaking full technical optimisation all the way down to product level.
• Applying best practice ecommerce strategy to increase conversion.
• Working with you to increase customer average basket size.
• Actively testing to reduce checkout dropout rates.
• Full competitor analysis and benchmarking.
• Refining website, category and product copy to drive sales.
• And much much much more…

To find out more, and what we could do for your online store’s SEO, take a look at our ecommerce case studies.

You want to know if we’re going to fall within budget.

The short answer is “almost certainly” – we can deliver SEO value for almost any budget.

However, what you need to be aware of here is that there’s delivering value and there’s smashing your campaign out of the park.

And to put a price on the latter, we need to know more about you.

For example, if you’re a health insurance provider you should be expecting to spend orders of magnitude more than a small town decorator.

It’s not because we’re greedy, it’s because SEO spend typically follows market value. 

The UK health insurance market is quite large. Decorators in Kettering – not as big.

If you’re in a lucrative niche, your competitors are already throwing big budgets at their SEO. And making that back in spades.

We can do the same for you. Even with small budgets. But temper your expectations against spend.

As we’ve already alluded – you’re not going to make £millions with a £20 a month budget. 

Okay, so you’ve made it this far and you’ve not called. Maybe you’re shy?

Let’s try something else?

You can reach our owner directly at [email protected] – drop Alex a quick message.

If you really need to know costs before talking to us, he can give you the ballparkiest of ballpark quotes to see if it’s worth a longer discussion.

I’m going to presume if you’re reading this that you’ve skipped everything above and gone straight for the good stuff?

No problem, we’d probably do the same.

Let’s keep this concise. 

We grow your website’s authority in the eyes of Google and other search engines, to attract more customers to your website.

Simple premise, not so simple in practice.

We love talking about SEO. But, we’ve learned the hard way that most people don’t find talking about SEO as interesting as we do.

If you want to find out more, we can talk algorithms, links and keyword optimisation.

But if not, let’s keep it simple – we grow your revenue by making sure your website is found on Google.

We’re in the process of developing something really slick for local, small businesses and budget conscious SMEs that will answer this question for you.

As a growing business, you already know how important marketing is, but there’s no shame in not knowing where to start.

We’re all about results, and in some industries, those results are going to be much harder fought than others.

In the UK, any business whose turnover is between £0 and £50 million is defined as an SME. 

That covers 99% of businesses. Which is a bit broad.

The closer you are to the top end of that bracket, the more you should want to invest in SEO.

Results and spend are heavily correlated and if you let us, we’ll probably end up as one of your highest performing marketing channels.

But, whilst we can tell you what we need to maximise results, we can’t tell you your marketing budgets. Shame.

As a typical ballpark, we aim to deliver 15x ROI. For every £1 you spend on SEO, we want to deliver back £15 to you.

So no, that company promising “#1 rankings” for £20 a month isn’t going to deliver you £500k in revenue this year. 

You need to be realistic. 

We pride ourselves on delivering value, independent of your spend or business size.

To make sure we’re delivering the right results for you – we need to understand your business.

We’ve been harping on about “hopping on a call” through this journey. 

That’s not to get you stuck in our sales cycle – it’s because we build relationships by giving you all the information you need to make the right decision. 

But if you’re hesitant, why not drop us an email with a few questions – what’s to lose?