You know by now, that content is crucial as a marketing and SEO performance strategy. Blogs are a great tool for creating regular, relevant, engaging SEO content.

Even better are keyword optimised blogs. That doesn’t mean writing a blog and casually littering keywords throughout, though. Google is a lot smarter than that these days, and getting smarter all the time.

It means having blogs that are useful, and informative, relevant and trustworthy. And they absolutely should contain keywords.

When you’re writing a blog – remember to write for your human audience first – you want people to be engaged, informed and want to share your information.

Whilst not the sexiest part of SEO, this is part and parcel of the Novus service, something that typically forms a core part of any new campaign.

It’s not all about blogs. You’ll also do yourself a massive favour by having relevant, keyword rich, technically optimised and informative landing pages on your website too.

We’re getting into jargon – this piece you’re reading, that’s a landing page. A page created with the goal of you landing on it, reading what we’ve written and (hopefully) turning into a lead. 

Creating great landing pages for SEO isn’t easy. Creating great landing pages for conversion isn’t easy. Doing both is an art. 

We’ll do that for you – we just need a bit of guidance from you on what makes you great.

Nobody knows your business better than you, but we’ll get close. Do what you do best and tell us about your business.

We need to understand not just your business, but your goals, so that we can turn your landing pages into beautiful SEO optimised works of art that convert in the way you want!

Pro tip: We’ll also make sure your content strategy isn’t cannibalistic (not as gory as it sounds. Promise).

Think the Ronseal Solution – those who know will need no further introduction. For those that don’t, behold one of our most admired pieces of marketing.

Nothing to do with fences or garden sheds – but:

“It does exactly what it says on the tin.”

Are your pages scannable?

Do you give the visitor escape routes?

Does the user experience flow logically?

Is there anywhere visitors get bogged down on your site?

We’ll analyse and optimise all this for you. Your website, not your patchy old fence, for the record.

Selling nationally? Then you need SEO optimised national content (all the stuff up there ) but without local or geographical anchors. 

You’re going up against everyone else in your space, across the whole country, so you’d better come prepared.

Never fear – national projects are our bread and butter, and we have a whole host of success stories, working in industries from law firms to eco efficient heat pumps.

It might feel tough to attract customers over a wide area, and it can be. That’s why you need a strong strategy, put together by people that take the time to get to know you and your business.

The good news is – you also have more people to speak to. We’ll help you put together a strong authoritative content strategy that will get you seen by more people.

We’ll do it until it works.

Your success is our only goal.

Sell mainly online? We’ve got you covered with rich content here too.

And let’s nip this in the bud, we’re not planning on plastering pages of content across your lovingly crafted website, stuffed full of content that your users have to wade through.

We’re talking relevant, optimised and (most importantly) unobtrusive content.

Do your customers buy on a desktop, or on a mobile? If you don’t know, we’ll help you figure that out (and much more besides). It’s important because your content needs to look and feel different, depending.

The buyer journey will be different too. And that content also can’t interfere with the overall user experience – whilst still answering the customers query (remember useful and accessible from earlier?).

Lastly – it needs to do and be ALL of those things, whilst also ticking the “attractive to Google” box. 

It’s an art that’s always evolving, but we’re leading the way, every day.

“But guys. I don’t sell all over the world, or the country. I sell to my local area”

Great – (no fence references, we promise). We love local campaigns. 

You need all the same SEO skills, but with a local twist. Relevance at a local level is incredibly important.

Think about the humble bread roll. Depending where you are in the country its either a:

• Barm
• Bap
• Batch
• Cob
• Roll

(It’s a roll, by the way…)

If you promote locally, that’s the level we operate at. Laser focussed SEO for your business. In your area.

Rich SEO content, with a local twist.