Web Design & Development

For all those taking our promise of “no jargon” seriously, you might want to look away for a paragraph or two.

Google works by sending “bots” or “crawlers” throughout the web that help it understand your website. These crawlers are judging your website based on over 200 factors that they use to determine where you should appear in a Google search.

Needless to say, being an SEO first web design agency, any web development project we take on guarantees a website that Google’s going to love. 

Because most of our web projects turn into ongoing SEO projects, it’s crucial that every website comes out fully SEO optimised from the off.

Let’s set expectations though. 

Yes, your new website is going to perform better on Google.

But it’s not going to revolutionise your business on its own.

That’s all part of an ongoing project.

Every project starts with the front end visual designs. That’s the part your customers see.

This includes the visual styling and web design of all your pages, contact forms, shop page (if you have one) etc etc. 

This page you’re reading – you’re seeing the front end.

The flipside of this is the back end. That’s all the behind the scenes bits that your web design agency sees when building your website.

Whilst it might look scary, we’ll give you all the tools and training to be able to make changes to your website yourself.

It’s super important to us at Novus that you’re not locked into unfair web retainers. 

It’s your website, you own it and unless you’re asking for a monster job, we’re happy to make small tweaks and changes for you, and allow you to do the same!

Boasting a full stack web development team, we know our front end from our back end and are well equipped to handle both. 

Behave.

Here’s some of the top features to expect from us:

We know we’re harping on about this a fair bit, but if you don’t understand why, you’re lucky enough to not have a horror story.

Having an SEO first web design company on your side means never having to worry about your developers destroying your Google presence by deleting all your pages and starting again.

It means not having to worry that, whilst your new site looks great, it runs terribly and loses customers before they start.

With user experience and conversion being a core part of our campaigns, this naturally forms the core of our web projects too. 

From the off, you’re going to have a site that not only looks great but performs great as well.

This stretches to all the boring technical bits too – page URLs, meta tags, heading tags, code. We’ve got it all covered. 

Fully optimised for Google to improve performance in search and boost conversions – with the ultimate goal of growing your business.

SEO will always be our first love and ensuring this translates into your new website is crucial. 

We know exactly what your new website needs to hit your business goals. 

Unlike SEO, however, a new website doesn’t have to take a long time. 

Depending on the scale, functionality and you – we could have your new site with you in as little as 4 weeks. 

What are you looking for? What do you do? How do you want to be portrayed to your customers?

By the end of the initial consultation call, we’ll have everything we need to put together your project plan.

We’ll look at your market, your competitors, existing website, target customers and so much more to put together a picture of what you need. 

This usually takes less than 24 hours to put together, and we’ll have a date planned to run through this with you.

Based on the information in our consultation we’ll be able to put together a quote that delivers exactly what you need.

Don’t worry, this isn’t binding and we can be as flexible as you need us to be in terms of features and scope.

We’ll arrange a follow up to discuss everything in more detail, making sure you have everything you need to make your decision.

This is where it starts to get serious – where we have all the information to get started on fleshing out the visuals of your website.

We’ll skimp on the fluff, but don’t worry, you’re going to have plenty of control over the look, feel, style, fonts etc.

It usually takes 2 – 3 weeks for us to present your first web design draft, after which, we’ll run through what we’ve put together with you.

You’ll then have the chance to collect your thoughts and give us your feedback – what you like and what you need altering. 

After taking all your ideas on board, we’ll come back with draft 2. In total, we run 3 rounds of amends. If we’ve done our job right (which we do), this is a fairly quick process.

We’ve never made it past the 3rd round of amends, but if you’re feeling particularly fussy (no judgement, it’s your website!) we can always do a 4th round.

A new website can mean one of two things for websites with regards to SEO.

An SEO rocket boost (think Novus websites) or a catastrophe (naming no names).

Novus web builds universally deliver better SEO results.

But we’ve been in the industry long enough to have worked on some stinkers.

Web agency decided to delete hundreds of pages of content, without even the good grace of redirecting them? Standard.

Custom web platform is entirely unworkable to anyone but the developers and NASA? Oh yes.

Web developers refuse to talk to the SEO’s and annihilate the carefully sculpted site structure? Flashbacks.

We see these issues time and time and time again and they’re so easily avoidable.

It’s our job to make sure you don’t have to learn about them the hard way.

As part of our SEO first approach to web development – rest assured your new site is going to look great, run great and your customers can still find it!

Save yourself the headache.

Speak to Novus.

This is where it gets geeky (no prizes for guessing this page hasn’t been written by a developer).

After your site is designed and specced out, it’s over to the technical whizzkids to start putting it all together.

Depending on the complexity and needs of your site, this could take anywhere from 2-10 weeks – sometimes slightly longer for super complex sites.

Of course, this is all going to be communicated to you well in advance. 

We like to keep surprises to a minimum.

Once your site is built and ready to go, we need to run it through all our internal tests to make sure it ticks all the boxes, runs as intended and is ready for review.

After we’re happy that everything’s working as intended, we’ll fire it over to you to have a play with before launch.

We’ve made it. 

Your website’s built and ready to be unleashed on the world.

Let’s find the perfect date for the big day and we’ll make it happen.

Although we can count the number of launch day issues we’ve had on one hand – we need to stress when it comes to websites, anything can happen. 

Any agency that says they’ve never had a single issue on launch day is lying.

What we will promise, though, is that if you have any teething issues whatsoever – we’ll get them fixed. Promptly. And for free. 

At Novus – that all goes without saying. But you can’t be too careful.

Our goal is to have your dream website live, as quickly as possible with minimal stress.

You’re live! Your website has flown the nest.

What’s next?

No pressure from us – but is there much point having a website if no one can find it?

Call us if you want to change that.