5 Quick, Easy and Free SEO Tips You Can Implement Today

Traditionally, and to some extent even now, SEO has been seen as a dark art, something shrouded in secrecy. As an SEO agency, it’d be a lie to say we don’t take some pleasure in this aura of mystery.

SEO has changed over the years. No doubt, it will continue to evolve. There is increased competition for Googlerankings as people continually rely on quick Google searches for almost everything. 

While it may seem overwhelming to boost rankings, it isn’t that difficult to start the ball rolling. There are some quick SEO tips that you can adopt right away to see quick wins.

These fundamental, timeless tweaks will definitely help you in the right direction, getting your website higher in your customer’s Google searches.

At Novus Digital, we believe in using these tried and tested methods that are guaranteed to work. Here are our top 5 quick, easy and free SEO tips that you can implement on your website, today.

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1. Industry Directory Links

Links, great and small, should be at the heart of every SEO campaign. But what exactly are directory links? Let us make it simpler for you.

Directory links are essentially business listings that show up on web directories. This list is referred to as a catalogue of websites. They help Google understand various aspects about your business and should form a part of every starters SEO. These details include information like your homepage, address and contact information.

Web directories and links were far more importantwhen the internet was less developed than today. However, currently, they are still used to create entries about different websites and will still give you SEO benefits. 

These entries now contain detailed information containing page title, summary and links to the content on the website. These links are organised into various different categories and subcategories, depending on directory.

When it comes to business, you can easily use web directories to your advantage. With the right strategy and planning, you can easily build links and draw traffic to your website. Sounds good, doesn’t it? 

However, you need to carefully choose the right directories you want to be listed on. To do that, you need to determine the relevance of each directory to your business. For example, if you own a local bakery, you probably don’t want to be appearing on tech specific directories. 

Similarly, it is also important to consider domain authority and features. It is incredibly helpful to check whether the directory you are listing your business on is well-established. With the help of various tools, you should check domain authority before deciding upon a directory. The higher the domain authority, the higheryour chances of ranking higher on Google.

Lastly, some directories offer various other detailed features when it comes to directory listing. While you can always choose to go for the simple name, address, phone and web URL format, some directories offer listings that can also feature photos or reviews. You can take advantage of these features to boost your website authority considerably. 

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2. Google My Business Optimisation

GMB or Google My Business is one of the best but also the most underrated platforms for SEO optimisation. It is not only a free listing but it also gives you enhanced visibility across all of Google’s platforms. On top of this, since it’s Google’s own feature, you know they’re going to give it even more importance!

The profile you make is owned entirely by you and can be customised with the details you want to put in, for example, work hours, links, images, etc. Additionally, it also gives you the opportunity to enhance your local SEO, particularly when it comes to creating posts and it’s other features.

 To get the most value out of your GMB, you need to varify your business profile, use an accurate category for your business, maintain up to datecontact information and business hours, and respond to all customer reviews where possible. 

When it comes to quick SEO tips for quick wins, posting on GMB frequently can help boost your ranking. These posts have no expiry date and provide location-specific information to Google and customers. This helps Google understand your business better and rank you appropriately.

Moreover, GMB posts can be useful because you can put in SEO-friendly keywords that are relevant to your business, products or services. This makes it easier for potential customers to find you. 

GMB posts can also build your relevance in Google’s algorithm as you keep your profile updated and engage more with customers. This puts you in a good light with Google who then drives traffic your way. It’s the perfect snowball effect. 

3. Heading Tag Optimisation 

No matter what type of content you have on your website, every page or post is likely to have multiple headings. The title of a page or post is usually known as the H1 HTML tag and is the header that people will see when they visit your website. Think of it as the most important and first title on your page.

The H1 tag is usually formatted slightly differently so that it stands out when compared to sub title, or H2, H3 or H4 tags. 

The main goal of search engines is to understand the exact meaning of a page and deliver relevant results to searchers. This is usually done as it quickly crawls through the contents of a page. In this process, it uses the words on the page to understand the context, with extra weight being given to heading tags, in descending order, with H1s being the most valuable.

What this means for you, as a website owner, is that where relevant your heading tags need to include the important keywords that are related to your business. This makes it easier for search engines to identify what your website offers, which ultimately leads to better rankings. 

Not only this, but a heading tag with the right keywords can also make it easier for customers or website visitors to understand your business at a glance. This is easier than having to browse through the entire website to find out what exactly your business offers. 

Using SEO best practice for your heading tags is one of the simplest onpage SEO tricks. They are also quite easy to understand and apply. For example, make sure your H1 tag is almost the same as the page title. It is also generally considered good practice to avoid long headings but to use keywords where appropriate.

4. Meta Description Optimisation

The meta description or the meta tag is a crucial element of your website that you should never overlook. A meta description essentially sums up and describes the contents of your web page when displaying your website in search results. This is done so that it is easier for search engines as well as potential customers to understand what your website offers. 

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The brief text included in a meta description appears right on the search engine results, directly underneath the headline. It is for this reason that your meta description is absolutely key to SEO and user experience.

Moreover, meta descriptions are essentially ad text that are more organic in nature. This means that when your web page is ranking for a specific keyword, the search engine will show the meta description to summarise the page. 

It is for this reason that you need to ensure that your meta descriptions are worded correctly and contain the right keywords. If you have the right meta description, you have a higher chance of improving your click-through rate.

What this essentially means is that when your webpage shows up in the search results, people are likely to click on it and visit your website. This directly affects the amount of traffic your website receives and can be incredibly beneficial for business, not just SEO. 

It helps to keep a few things in mind when coming up with the best meta descriptions for your website. 

• Research as many  relevant keywords that are related to your business. Make sure you only use specific, targeted keywords in your meta descriptions.
• You cannot use the same meta description for your entire website. It is very important to have separate meta descriptions for every page on your website. However, do make sure that they are specific to the content. 
• Be mindful of the language and tone you use when framing your meta descriptions. Your goal here is to provide information as well as convince users to click on your link. Try to appeal to your audience by using the right words. Do not forget to add a call to action in your meta descriptions.

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5. Alt Tag Optimisation

If you are looking for quick SEO wins, alt tag optimisation is definitely something you should consider trying. 

No matter what type of content you post on your website, it is likely that you need images to accompany it. Images are a secret way to boost your rankings effortlessly. For example, if you optimise your images the right way, you can boost your website’s rankings in image search results.

Moreover, as images are a crucial part of onpage SEO, you can use them to show up in search results organically. Notice how when you search for something like “cars”, for example, you will initially see a lot of image results before you come to the first website link. This gives you a greater chance of ranking higher on Google.

Image SEO is a simple and effective way to potentially drive a significant amount of traffic to your website, depending on your industry. As image searches make up more than 20% of overall online searches, you need to implement this practice and use it to your advantage.

However, alt text is an important element of image SEO. Alt text is essentially a written description of an image. The reason why alt text is good for SEO is because it literally lets you tell Google what your image is trying to show. If this text were to be optimised with keywords, you can simply use alt text to boost your ranking.

Moreover, using alt text also increases the accessibility of your website and helps Google understand the context of your image better. But how exactly do you optimise alt text? 

There are certain rules that you need to follow when framing your image alt tags. For example, we recommend you stick to a maximum of 125 characters. This is because screen readers stop reading text after 125 characters.

It is also important to be descriptive about the image while including relevant keywords where it makes sense. However, avoid cramming all keywords into the text or it simply becomes too spammy. If you include a lot of keywords, you lose out on describing the image correctly.

In conclusion, when it comes to alt text, try to be as simple and direct as you can. Include one or two relevant keywords when possible, while ensuring that you are doing a good job of describing the image. 

Novus Digital – The SEO Experts For All Your SEO Requirements

When it comes to SEO, things can get a bit overwhelming, especially if you don’t know where to begin. 

With these quick SEO tips, you are now armed with some of the best strategies that can get you quick wins, relatively easily. Over time, you are bound to see results if you apply these tips. However, there are many aspects of business that need to be looked after, which often leaves less time for you to manage your SEO. 

Fortunately, we can help.

Novus Digital is a highly experienced SEO agency that handle all your SEO requirements and help you achieve your business goals. We believe in working hard with a no fluff, direct approach to revenue generation. Our aim is to help your business grow organically and reach its full potential. 

With us, you are in well experienced, safe hands. 

Let’s talk about how we can take your business to the next level. Contact us today!