The Ultimate Guide to SEO Keyword Research In 2022

Regardless of Google algorithm updates and evolving SEO best practice, the one thing that has remained consistent in essence is keyword research.

Whilst we talk the talk about revenue and leads, without keywords, we’d struggle to do what we do. Therefore keywords are amongst the most important aspects of SEO and are used by every SEO professional in the world.

Moreover, with the way things are, we’re pretty certain that it will continue to assist online businesses in the pursuit of a higher search engine ranking for a long time to come.

Therefore, if you’re new to SEO and wish to increase your website’s ranking on search engines, then you need to learn everything about keyword research.

In this article, we will explore what keyword research is, how it works, its various aspects, and a step-by-step method to research keywords efficiently.

Now fasten your seatbelts and put your seats in their full upright position because we are going to take you for a ride into the incredible world of keyword research.

What is Keyword Research?

Keyword research refers to the process of exploring the words that the consumers of a certain product or service are using in order to find what they’re looking for on search engines. 

Billions of keywords with regard to various topics are circulating around the internet. However, an efficient keyword research strategy involves researching the most relevant keywords based on the website and then using them for SEO.

What is Keyword Research?

Keyword Research and SEO

While we spoke about SEO in our previous blog, today, we will talk about how keyword research works in sync with SEO to improve the rankings of a website.

SEO refers to everything that we do to ensure that our website appears at the top of the search results when a user types in a relevant keyword in the search bar.

“Relevant” is the keyword here. Of course, there are a whole lot of keywords available on the internet. However, you can’t use any of them randomly in your SEO strategy. Your research needs to be relevant and targeted.

While SEO involves the use of a number of concepts like images, alt tags, meta descriptions, et cetera, all of them are powered by relevant keyword research. 

Therefore, if you wish to drive more organic traffic to your website, you require relevant keywords, which is exactly why you need to complete efficient keyword research.

Keyword Research and SEO

Keyword Research and SEO

While we spoke about SEO in our previous blog, today, we will talk about how keyword research works in sync with SEO to improve the rankings of a website.

SEO refers to everything that we do to ensure that our website appears at the top of the search results when a user types in a relevant keyword in the search bar.

“Relevant” is the keyword here. Of course, there are a whole lot of keywords available on the internet. However, you can’t use any of them randomly in your SEO strategy. Your research needs to be relevant and targeted.

While SEO involves the use of a number of concepts like images, alt tags, meta descriptions, et cetera, all of them are powered by relevant keyword research. 

Therefore, if you wish to drive more organic traffic to your website, you require relevant keywords, which is exactly why you need to complete efficient keyword research.

Why is Keyword Research Important?

Keyword research helps you analyse the precise search terms that your target audience is searching for. Not only does it help you understand the consumer’s perspective, but it also helps you understand the way eCommerce is functioning in the current market.

All the information and data that you acquire from SEO keyword research can be used to empower your website’s content SEO. Additionally, it can also assist you in link building, local SEO, social media marketing and various other aspects of digital marketing.

In simple words, keyword research is essential because it is the best way to reach your target audience and acquire more organic traffic for your business.

Now that we’ve discovered the basics of keyword research and established its importance, it’s time to move on to the next phase.

In the next section of this blog, we will find out about the three most important aspects of SEO keyword research and how they help you optimise your website.

3 Things to Consider During Keyword Research

Following are the three major aspects that you should consider while conducting keyword research for your website:

As mentioned in the previous section, this is a very obvious one. Google and other search engines want to ensure that the content they present to their users is the best.

Therefore, in order to rank on the first page and lure organic traffic, your content needs to be relevant to the user’s needs. Furthermore, it also needs to be aligned with the product and services that your website offers in order to reach your target audience. 

On the other hand, if your keyword research is irrelevant, you won’t be able to rank on search engines regardless of the quality and relevance of your content.

Hence, relevant keyword research that is strategically used in an informative piece of content has a higher chance of ranking on search engines.

Another key concept that you need to consider while conducting your research is the competition. If you are a relatively new brand and wish to compete with the tycoons of your industry, your chances of appearing at the top are pretty slim.

Search engines frequently allot domain authorities to websites based on their content, reach, relevance, backlinks, age and so on. The higher a website’s authority, the higher its chances of ranking on the Search Engine Result Pages.

Therefore, while conducting your keyword research, you need to target keywords that are relevant and have lower competition. At least in the beginning. Later on, once your domain authority increases, you can certainly try beating your competition. 

Once you have taken care of the relevance and the competition, it’s time you concentrate on the search volume. 

This is highly essential as it determines the number of people visiting your website. Search volumes refer to the number of people searching a particular keyword. 

For example, if ten thousand people are searching for the keyword ”SEO Northampton”, then the search volume for the keyword would be ten thousand.

This means that you need to look for keywords with greater search volumes to ensure that more and more people arrive at your website. 

This is essential because though there might be keywords out there that you rank for, if no one is searching for them, the rank is absolutely pointless.

Thus, based on the three concepts above, ideal keyword research shall result in keywords that are relevant to the website, have low competition and have a high search volume.

A Step-by-Step Guide to SEO Keyword Research

As we’ve explored some of the most integral concepts of SEO keyword research, it’s time we put the knowledge to use and execute what we’ve learned.

However to execute any essential process efficiently, one needs a proper step-by-step plan. Therefore, we’ll now provide you with an ideal strategy that will help enhance the effectiveness of your keyword research process.

The process of keyword research begins with a quest for relevant topics that are closely related to your website’s original motive. 

Whether you are marketing a service, a product or simply some informative content, the topics need to be aligned to a particular category or genre.

Thus, it all begins with creating a list of topic baskets that you wish to cover. Let’s explore this with an example: 

We are an SEO company that offers various services such as 360° SEO, link building services, white label SEO, content optimisation and so much more.

Now when we conduct our keyword research, we will first create topic buckets like SEO, Link Building, SEO Content Writing, Digital Marketing, et cetera. You get the gist.

Once we’ve created this list, we are going to move on to creating content that falls into the above-mentioned categories. However, not just yet, we still need to search for keywords. We’ll show you how to do that in the next step.

Now that your categories are ready to go, it’s time to search for keywords that fit in the topic brackets. 

However, how do you find these keywords? They’re not readily available and even if they are, you still need to analyse them before adding them to your list of keywords.

That’s where the keyword research tools come in. Created research tools are created by various organisations in order to provide a platform for businesses and SEO companies to conduct their research. 

These tools include everything you need for your business including competitor SEO analysis, keyword ideas, search volumes, related terms and so on.

While there are a number of keyword research tools available on the market, we will tell you about the best ones in the next section of this blog.

Now we have the list of categories for our keyword research and the perfect tools for its execution. 

The next step is to create a list of keywords that are relevant to our topics and help us provide our customers with insights and information regarding our website. 

The list of keywords you choose is going to be different for every category. Let’s say we’re talking about SEO. The keywords that shall fall into this category can be: SEO, SEO ranking, What is SEO, SEO agency, SEO services, et cetera.

Similarly, the keywords for the category link building will be different to a great extent. Thus, in this step, our goal is to source as many relevant keywords as possible for our website. 

Here you fill your list with every possible search term, phrase and keyword that a user might use while looking for the topics that you have selected. Continue this practice until you have a sufficient list of keywords for all your categories.

Once we’re done with this, we will slowly sort them out based on various SEO factors in the following steps.

While we might have a huge list of the best keywords on our hands, we can’t use a lot of them due to various reasons. Some are grammatically wrong, some ambiguous and some have the wrong spellings. 

Even if these are the best keywords out there, you can’t really ruin the quality of your content for them. In fact, one of the key takeaways of this article is that SEO is highly dependent on quality rather than quantity.

Therefore, the next step would be to sort out the keywords that can be used organically in your content without ruining its quality.

However, don’t worry about the keywords that you couldn’t use in your website content. You can always use them where the grammar doesn’t matter. For example the alt tags and the image file names.

When we say aim lower, we are talking about aiming to rank for longtail keywords first. This can help you increase your domain rating and then allow you to stand a chance with bigger brands.

Don’t know what longtail keywords are? That’s cool, we’ll tell you. Longtail keywords are usually very specific and target a smaller audience. As the name suggests they are longer than most commonly used keywords and thus aren’t frequently used by content creators.

Using these keywords can help you rank on the SERPs because they have very less competition. This can eventually help increase your domain authority and help you climb up the ladder of SEO.

While you avoid the competition at first, you also need to analyse the competitors in order to understand how they are using their keywords.

Of course, you don’t need to replicate their strategy but competitor analysis can certainly provide you with a deeper insight into your own research. 

You can analyse where they are lacking, find out the keywords that they are trying to rank for and also reverse engineer their keyword research.

Analysing the competition can also help you avoid certain keywords that have high competition. These keywords are where websites with very high domain authority compete.

While we don’t mean to discourage you, it is better to start with longtail keywords with low competition and then move on to more generic keywords.

Additionally, certain keyword research tools also help you with an analysis of a competitor’s webpage. You can use such tools to learn more about the organic keywords that they rank for, their link building strategy and so much more.

Now that you have the most relevant keywords that have low competition and are perfectly suitable for your website, it’s time to analyse their search volumes. 

The search volume of a keyword refers to the average number of people searching it over a particular period of time. However, search volumes are usually calculated on a monthly basis.

Thus the search volume helps you determine how many people you may possibly attract if you use a particular keyword. 

While we spoke about targeting longtail keywords in the previous point, the problem is that most longtail keywords have lower search volumes. 

Therefore, while we advise you to target longtail keywords majorly, one shouldn’t exclusively stick to them. You need to create a wide range of content that includes keywords with different search volumes. 

Efficient keyword research leads you to keywords that are relevant, have low competition and have high search volumes. Such keywords are probably the dream of every SEO company, however, this happens rarely. 

Therefore, it is essential to spread your research and target keywords from various arenas. 

This ends the process of keyword research. Now the next step would be to strategically create quality content using the keywords obtained from the research. 

An essential aspect of creating search engine optimised content is keyword placement. This doesn’t have much to do with keyword research and falls under the concept of SEO content writing. Hence, we will be covering this in one of our upcoming blogs about content writing and SEO.

Top 4 Keyword Research Tools in 2022

A novus branded computer screen with seo tools surrounding

You now know everything there is to know about keyword research, its intricate details and the best way to conduct it efficiently. 

Now it’s time we take a look at the best keyword research tools that can make it easier for you to conduct your research and optimise your website for search engines.

  1. Google Keyword Planner

Well, of course, we start with the Google Keyword Planner. The best part about this free keyword research tool is that it’s literally Google helping you with research, which means it is completely reliable

The tool is actually created to help people who run Google Ads use the best possible keywords for their digital ads. However, you don’t necessarily have to run an ad campaign to be able to use the tool.

Although you might have to log in and put in your credit or debit card details, you don’t have to worry about your money going anywhere. You can simply log in and use this simple tool for free and get amazing insights into the best keywords for your website content. 

Moreover, if you wish to launch PPC ads, this keyword can also help you analyse the highest bids on keywords and provide you with the best ones for your ads.

  1. Ahrefs Keyword Explorer

The Ahrefs keyword explorer is simply one of the most comprehensive and insightful keyword research tools on the market. 

With extensive insights into every single keyword, you can not only use this tool for your own research but also for analysing your competitors. 

While providing you with the best keyword ideas, the tool also helps you with location-based search volumes, FAQs and amazing backlink analysis.

This simply amazing keyword research tool comes in 4 subscription models namely lite, standard, advanced and agency, each based on your budget. 

  1. Semrush Keyword Magic Tool

The Semrush Keyword Magic Tool is another comprehensive and unique keyword research tool that can help you in ways other tools cannot.

Not only does the tool provide you with the best keyword filters and accurate search volumes but also helps you find keywords that your competitors rank for.

Moreover, you will also get a list of industry-related longtail keywords that you can rank more easily. 

Similar to Ahrefs, the keyword magic tools are available in 3 subscription models that come with a variety of features.

  1. Moz Keyword Explorer

The Moz keyword explorer is not an individual tool but a part of the overall SEO tool offered by Moz. This means that if you wish to use the tool, you will have to buy the entire SEO package.

However, the tool is absolutely worth the money it costs. Created by one of the best SEO software providers in the world, the tool provides a detailed insight into keywords.

With an efficient keyword analysis, unique and relevant keyword ideas, and a whole lot of other amazing features to boost your SEO keyword research, Moz Pro is a simply brilliant keyword research tool.

Also available in four subscription models, just like Ahrefs, the tool is available in monthly and annual billing options. 

Get In Touch With Novus Digital For Effective, Result-Oriented SEO Services

While this is probably one of the most extensive guides on keyword research you will find on the internet, there’s a whole lot more to SEO and keywords when it comes to execution.

SEO and keyword research are tricky concepts that require years of experience and expertise to master. 

Moreover, in order to truly obtain results, one requires the combined effort of SEO professionals, SEO content writers, web developers and so on. 

Hence, if you’re new to this, we suggest outsourcing your website’s SEO to an exceptional SEO agency like Novus Digital.

We are an absolutely goal-oriented firm that has always delivered exceptional results to all our clients. 

With years of experience, we assure you that we can enhance the online presence of your business and boost your conversion rates through the roof. 

To learn more about our services, check out our homepage or call us at 0330 122 4882

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